Press & Media

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Articles, segments, and appearances where Eternal Ice Bath and our team have been featured. Updated as new pieces go live.

107.7 Estrie radio page for the interview Eternal Ice Bath: de Sherbrooke à Lane Hutson, co-founder Pierre-Luc Corriveau on Que l'Estrie se lève with host Jean-Sébastien Hammal, October 19, 2026
107.7 Estrie Radio

« Eternal Ice Bath : de Sherbrooke à Lane Hutson »

Co-founder Pierre-Luc Corriveau tells 107.7 Estrie why the HD Ultimate tub is built in Sherbrooke, Quebec, and what Lane Hutson changed for the company.

Le Soleil article headline (in French): Quand Lane Hutson fait le bonheur d'une entreprise québécoise, by Mikaël Lalancette, October 18, 2026, with Lane Hutson and Eternal Ice Bath co-founder Pierre-Luc Corriveau
Le Soleil Newspaper

« Quand Lane Hutson fait le bonheur d'une entreprise québécoise »

How Lane Hutson's agency called Eternal Ice Bath in May 2025 — and why the Canadiens defenceman's tub is built in Sherbrooke, Quebec.

Also published in La Tribune, La Voix de l'Est, Le Droit, Le Nouvelliste and Le Quotidien.

Le Soleil article headline (in French): La taxe Trump les force à charger 1150 $ de plus sur un produit à 4331 $, by Philippe Chabot, October 14, 2026, with Eternal Ice Bath co-founders Guillaume Couture and Pierre-Luc Corriveau
Le Soleil Newspaper

« La "taxe Trump" les force à charger 1150 $ de plus sur un produit à 4331 $ »

A Lévis company shows its US customers the 50% duty on its chiller at checkout — US$1,150 on a US$4,331 order.

Also published in La Tribune, La Voix de l'Est, Le Droit, Le Nouvelliste and Le Quotidien.

Men's Fitness article headline: I Tested Dozens of Ice Baths, These Are the 10 Best Cold Plunge Tubs to Invest in Now, by Stinson Carter, April 23, 2026, with the Eternal Ice cold plunge as cover photo
Men's Fitness Magazine

"Best Affordable Vertical Cold Plunge"

In its roundup of the 10 best cold plunge tubs, Men's Fitness names the Eternal Ice Bath HD Ultimate Bundle the Best Affordable Vertical Cold Plunge — quiet 1HP chiller, spacious interior with built-in bench, WiFi + ozone filtration, all under $4K.

GearJunkie review headline: Eternal Ice HD Pro Ice Bath + Chiller Review, a durable tub for the great outdoors, by Billy Brown, January 23, 2026
GearJunkie Web

"A Durable Tub for the Great Outdoors"

GearJunkie reviews the HD Pro tub + chiller: industrial-grade plastic build with a de-icing slot in the lid for freezing winter nights, and a 1HP chiller that brings water down to 36°F (2°C). Rated 7.2 / 10.

Isabelle Gauvin smiling in her Eternal Ice HD Ultimate ice bath during the Crave series Vie$ de rêve, December 2025
Crave TV — Vie$ de rêve Television

At Isabelle Gauvin's home, on Vie$ de rêve

The Eternal Ice Bath HD Ultimate Bundle is part of the recovery setup at Isabelle Gauvin's home — featured in a season 2 episode of Crave's lifestyle docu-series Vie$ de rêve.

Pierre-Luc Corriveau, co-founder of Eternal Ice Bath, sitting in a recycling bin filled with ice water during a TVA Nouvelles report on the rise of ice baths, February 23, 2024
TVA Nouvelles Television

From recycling bin to brand — Pierre-Luc Corriveau on TVA Nouvelles

TVA Nouvelles segment on cold recovery. Co-founder Pierre-Luc Corriveau is filmed in the recycling bin that started it all — the founding moment caught on tape just before Eternal Ice Bath launched.