Changing Lives, One Plunge at a Time
We didn’t start Eternal Ice to sell cold plunge tubs. We started it to change lives — starting with our own.
When we discovered the power of cold exposure, it wasn’t a trend. It was a revelation. A raw and profound tool to regain clarity, calm, and mental strength.
But the gear on the market didn’t live up to the experience: inflatable gadgets, soulless imported products — nothing that embodied the harshness of our winters or the discipline this practice demands.
So we decided to create the cold plunge we always dreamed of: strong, beautiful, built to last, designed right here in Quebec by passionate people who plunge every day, winter or summer.
Today, we want to build more than a product.
We want to build a community of people who, like us, want to become better — one plunge at a time.
The Origins of Eternal Ice
Eternal Ice was born out of a real need — something felt in everyday life, not in a boardroom.
Between intense training and the mental load of entrepreneurship, Pierre-Luc was looking for a simple way to recover faster, regain mental clarity, and build resilience. By experimenting with cold exposure in his backyard, he discovered a raw, powerful tool that truly worked.
But the equipment available on the market fell short: temporary fixes, flimsy materials, and products made abroad that weren’t suited to our climate.
He brought the idea to Guillaume, a longtime friend with whom he also shares a love for ball hockey and a passion for well-thought-out projects. Quickly, the combination of their strengths gave rise to a shared vision: to create a cold tub that’s durable, functional, and beautiful — designed here, for our reality.
That’s how the first Eternal Ice tub was born — imagined, tested, and built in Québec by two believers in the power of cold.
Eternal ice as the standard
It resists, sculpts, and transforms the landscape. It’s this raw, stable, and regenerative force that we wanted to embody in every Eternal Ice tub.
Our mission is simple: To make cold water immersion a ritual for advanced performance and recovery.
At Eternal Ice, we design cold tubs built to withstand time, winter, and intensive use. Every detail is carefully crafted with rigor and deep respect for our climate. No compromise on materials, for cold that is pure, precise, and controlled.
Cold has always been an ally for northern peoples. It has forged and still forges resilient, enduring, grounded humans. Eternal Ice is inspired by this ancient wisdom, refreshed with modern science.
It is clinically proven that cold activates circulation, calms inflammation, and strengthens the mind. It regenerates what effort has put to the test. Immersing in icy water is going back to basics: slowing down, breathing, rebuilding… to come back stronger.
For athletes who see recovery as an essential part of performance.
Our cold plunge tubs are designed for those who understand that consistency, precision, and discipline make all the difference in the long run.
At Eternal Ice, we’re building tools that deliver tangible results to help you go further, no matter your athletic profile.
We’re speaking to:
- Endurance athletes — trail runners, triathletes, cyclists — pushing their limits every day.
- Hybrid athletes balancing strength and cardio (CrossFit, Hyrox, gym), who know resilience is built in recovery.
- Strength enthusiasts, powerlifters, bodybuilders, and performers, who demand deep, consistent muscle regeneration.
- Wellness professionals: kinesiologists, therapists, training studios and gyms offering their clients a standard of quality and results.
The Eternal Ice difference
Eternal Ice designs, tests and manufactures right here in Canada, to meet the real demands of those who train hard, summer and winter.
Eternal Ice means:
A Quebec company that designs and manufactures in Canada.
Insulation worthy of the harsh northern cold.
Durability tested in extreme conditions.
Precise temperature control.
Models designed to last for years.
Chiller + heater compatibility ready for all four seasons.